Do you know the Five Second Rule of Landing Page Optimization?   In Landing Page Optimization Part 1, we discussed designing landing pages that optimize PPC performance and the characteristics of those pages. We said they need to be concise, have calls to action, and flow easily.    Today we’ll focus on the concise aspect [...]

 Landing page optimization is one of the "three legs to the stool" in the Google quality score battle ( the other two being keywords and ads) and it’s often the one that professional PPC managers have the least control over.  First of all, my definition of a landing page is the web page that the [...]