Making a conversion is the key goal for any AdWords user. It is one thing to have a potential customer click an ad that leads them to your site; it is another when that person makes a purchase, and is thus converted into a true customer. Thankfully, AdWords has a way of tracking your conversions [...]

With Pay Per Click advertising, tracking conversions and analytics data always seems to be a challenge. From syncing AdWords and Google Analytics to script placement, nothing ever seems to go right the first time. Once things are squared away, you then typically run into discrepancies in your reporting. Oh the difficulties we Pay Per Click [...]

The long awaited FaceBook Conversion tracking is here in Beta test!  The actual Beta test managers and clients are not allowed to comment on it yet, but the general word is out.   http://www.allfacebook.com/2010/02/facebook-releases-beta-version-of-ad-conversion-tracking/   This is a big move for FaceBook and another step in becoming a premier advertising platform.  And Facebook is becoming more [...]