In part 2 we talked about Google’s statistics for advertising on their Content Network.   In this final installment we will look at some of Site Pro’s actual customer numbers and some basic do’s and don’ts in Content Advertising.   Here are three examples from our own customer accounts that I think fairly represent what Content [...]

  In Part 1 we talked about the forgotten area in the great PPC vs. Organic leads debate….content advertising.    At this point, you may be thinking, "well if hardly anyone is using it, then it must not work". And actually you would be right for a great number of advertisers. Many advertisers do not use it [...]