In Landing Page Optimization Part 2 we discussed the importance of keeping your landing page concise. In part 3, we’ll discuss including a marketing call to action.   A marketing call to action is exactly what it sounds like. It is an appeal to your visitor to purchase your product, fill in your information form, [...]

 Landing page optimization is one of the "three legs to the stool" in the Google quality score battle ( the other two being keywords and ads) and it’s often the one that professional PPC managers have the least control over.  First of all, my definition of a landing page is the web page that the [...]