Analyzing keyword performance can take a lot of effort. Many factors play a role in creating successful campaigns, and generating concise reports that are easy to understand is a key component of reaching your goals. The Dimension Tab in AdWords allows you to analyze factors of your ads’ performances by any dimension you choose, such [...]

Invalid clicks are a legitimate concern of many AdWords users, and it makes sense. In a Pay-Per-Click world, why wouldn’t people click through over and over again to put their competitors at a disadvantage? Well, Google is one step ahead, and they’ve already created an accredited process to recognize those invalid, duplicate and all together [...]

Mobile advertising seems to be quite the buzz at the moment. With 100 million estimated mobile Internet users in the U.S., and $1.24 billion anticipated to be spent on mobile advertising in 2011, it is easy to see why. If you’re ready to jump on the bandwagon, this article should help to get you started. [...]

 This is a follow up to our initial article Ad Optimization….and A/B testing Part 1. In that article I said that if you are serious about testing ads, you should not use the default setting that has Google optimize your ads for you.    In this article I would like to show you a real life [...]

      Google Slap….Fact or Fiction?   Google Slap, or more accurately, AdWords Slap is indeed a fact. There are several different definitions of what actually constitutes Google Slap.   Most just use that term for poor quality scores, primarily caused by poor landing pages..but for this article I am using a more focused definition — [...]