My last blog posts discussed content advertising, primarily using Google AdWords. To quickly review, content advertising uses your keywords to automatically place your display ad on pages with related content.   If you would like a more detailed explanation of content advertising, check this link from Google (http://www.google.com/adwords/contentnetwork/audience.html).   Facebook advertising is very similar to Google  AdWords content advertising in that [...]

  In Part 1 we talked about the forgotten area in the great PPC vs. Organic leads debate….content advertising.    At this point, you may be thinking, "well if hardly anyone is using it, then it must not work". And actually you would be right for a great number of advertisers. Many advertisers do not use it [...]