In Part 1 we talked about the forgotten area in the great PPC vs. Organic leads debate….content advertising.    At this point, you may be thinking, "well if hardly anyone is using it, then it must not work". And actually you would be right for a great number of advertisers. Many advertisers do not use it [...]

  The great debate between SEO and PPC is well documented and the subject of countless blogs and articles.     Basically the debate is this…do I want to pay as I go for search based advertising or pay a lump sum up front to get my company listed high in the organic results so that [...]