This is a follow up to our initial article Ad Optimization….and A/B testing Part 1. In that article I said that if you are serious about testing ads, you should not use the default setting that has Google optimize your ads for you.    In this article I would like to show you a real life [...]

      Everyone would like to have their PPC campaigns operate more efficiently — with better conversion rates and lower cost per conversion.   For most, this means repeated manipulation of keywords, bid prices, regional targeting and ad scheduling.     Those things are important and they all need to be done, however what is often [...]