FAQ

Why should I use PPC advertising?

Traditional advertising is fine for building brand awareness and it is a relatively simple way for businesses to start advertising online. Pay per click advertising differs from the traditional in that you pay only when the event that you are looking for occurs– someone interested in your product or service, clicks on an ad to visit your site. This traffic to your site is primarily targeted by keywords, and we work with you to select the most cost effective keywords and bids.

Where will my ads be displayed?

Your ads will be targeted to appear on the pages of search engines run by Google, Yahoo, Microsoft and some others. They also will appear on search engine partner sites like AOL and Amazon that use the search engine content from the main search engine providers. You also have the option of displaying your ads on content sites like the N.Y. Times , About.com, InfoSpace.com and other well-known sites.  Your Site Pro Specialties analyst will work with you to determine the best mix of advertising options.

How much does PPC advertising cost?

With Pay Per Click (PPC) advertising, you can set a daily budget.  Once the budget is reached, your ads will be paused until the next day.  Site Pro analysts work with you to set a daily budget that fits your business and comfort level. We will help you determine your return on investment (ROI), cost per action and earnings per click. With that information, we can help you can determine the amount you’re willing to pay each time your ad is clicked.  We will constantly monitor and adjust those amounts to maximize your return. You can stop displaying your ads at any time. By working with Site Pro Specialties, you agree to the current terms of service of Google, Yahoo!, and Microsoft search engine marketing programs. Traffic received through these programs will be paid by direct credit card billing for each of your accounts.

When can I start?

With PPC advertising you can start right away!  We will work with you to get your account(s) set up, set up your PPC campaigns, and help you select your keywords.  We will talk with you about your business, review your website, and make suggestions.  Typically it takes 5-10 working days to get things set up.  It depends on where you are in the process.  If you are already using PPC advertising and just need us to manage your PPC account, then we can get things going much more quickly.

Are you certified?

Our analysts are certified Google Adword Specialists.  They have years of experience working with Yahoo and Bing ads as well.  Our analysts typically have years of business experience as well, so they can come up to speed quickly and learn your particular business needs.

What does Site Pro Specialties charge for its services?

We use an industry accepted fee model. Site Pro Specialties fees are in addition to your PPC ad spends. There is typically a small set up fee for new accounts, especially if you have not used PPC advertising in the past. Please see our Services page for our price structure detail.

When I sign up with Site Pro Specialties, how does it typically work?

Once you have partnered with Site Pro, our analysts will work with you to understand your business and advertising goals. For a typical customer start, we will do the following:

  • Work with you to define Marketing Objective, Metrics, and a Budget. 
  • Deliver a proposal, included ad markups, and PPC budget recommendations. 
  • Based on feedback, we will refine your campaign and make any necessary changes. 
  • Get your sign off on the PPC Campaign. 
  • Launch the campaign, and then monitor the campaign and make changes to ad bids, etc. 
  • We will report to you on a pre-determined basis and provide continual PPC campaign management.

What don’t you do?

  • We do not use off-shore resources or sub-contract work to others.
  • We do not share our customer information with anyone.
  • We do not use a ‘one size fits all’ software package to manage your campaign.   We manage each account on an individual basis.

How do I get started?

Simply contact us . Our analysts can have leads and sales flowing your site in a matter of days.