It’s no surprise that advertisers have been spending more on pay per click campaigns over the last few years. The rise of smart phones, tablets and other mobile devices has created more accessibility to consumers, and it has provided new platforms in which advertisers can be creative with their messaging. In general, the number of [...]

If you are an advertiser today, then you are marketing to people on the go. It seems like just about everyone has gone mobile through the use of smartphones, tablets and other devices. Studies show that mobile search queries have jumped by 500% over the past two years, and YouTube has reported that they average [...]

Smartphones have changed the landscape for advertising. Over the last several years, advertisers like you have had to adjust their strategies in order to reach consumers on the go. As mobile sites have become more and more essential, there are a number of ways for people to creatively access those websites. 2D codes like QR [...]

The holidays are upon us. People are spending time with family, they are having more time off of work and most importantly, they are spending money, and lots of it. As an advertiser, you should already be prepared for the onslaught of holiday purchases, but if you are still figuring out your strategy, here are [...]

At this point, you are probably quite familiar with how bidding for ads works on AdWords. Now those bidding capabilities are transcending the click-through world and are being passed on to phone calls as well. By that, I mean that advertisers in the United States and United Kingdom can place bids to trigger more calls [...]