Many marketing professionals believe that PPC is only effective for obtaining new conversions. I think it’s safe to say that this is an incorrect assumption. When used correctly, PPC campaigns can be used to further implement cross selling and to increase the rate of future sales. To cut your campaign efforts after the first conversion [...]

Last year, the PPC world became a bit narrower when Microsoft’s adCenter and Google AdWords took the center stage as the two main PPC platforms. Though the two platforms are similar, they do have some distinct differences. One of which is their handling of negative keywords. A negative keyword is a word or phrase that [...]

It’s no surprise that advertisers have been spending more on pay per click campaigns over the last few years. The rise of smart phones, tablets and other mobile devices has created more accessibility to consumers, and it has provided new platforms in which advertisers can be creative with their messaging. In general, the number of [...]

If you are an advertiser today, then you are marketing to people on the go. It seems like just about everyone has gone mobile through the use of smartphones, tablets and other devices. Studies show that mobile search queries have jumped by 500% over the past two years, and YouTube has reported that they average [...]

Smartphones have changed the landscape for advertising. Over the last several years, advertisers like you have had to adjust their strategies in order to reach consumers on the go. As mobile sites have become more and more essential, there are a number of ways for people to creatively access those websites. 2D codes like QR [...]