If you do any type of interactive marketing and reside in the Phoenix area you will want to be a part of the Arizona Interactive Marketing Association (AZIMA). Founded by Arnie Kuenn, AZIMA is a 501(c) nonprofit organization helping businesses and individuals gain better insights on digital marketing advances and best practices. Meetings are held [...]

The Yahoo! and Microsoft Search Alliance transition is fast approaching, and if you are advertising on either engine you need to be ready. The expected switch-over will take place before the 2010 holiday shopping season, however there is a possibility this could be extended until 2011. Microsoft and Yahoo! have finally teamed up in their [...]

  I ran across a company this week that promotes ’Web Placement’. Here are some of the claims on their site:   Placing you on the top half of the page on Google search. Get listed in Google in 5 days. Getting placed on the first page on Google. Etc   They also make sure they use [...]

  Occasionally I can actually find time to work on my own AdWords campaign. And like everyone else I have to work with, in, and around the infamous Google AdWords quality score.   And like everyone else I come up with some real head scratchers occasionally. Here is a good example.   I have a FaceBook keyword [...]

      Ok, so it is time for me to step up to the plate, practice what I preach, eat my own dog food, etc, etc.    Today I changed the default search engine on my browser to from Google to Bing. Why? I think the search world really needs Bing to work.    Maybe [...]