One of the challenges in any business is to communicate with your prospects and clients on the appropriate level.    It is very easy to forget that what seems obvious to the consultant may not be obvious to the client. (And they have the same problem with the consultant, what is obvious to the client [...]

  In Landing Page Optimization Part 2 we discussed the importance of keeping your landing page concise. In part 3, we’ll discuss including a marketing call to action.   A marketing call to action is exactly what it sounds like. It is an appeal to your visitor to purchase your product, fill in your information form, [...]

  Just a quick update to the last blog post. It looks like you have just a fraction of that five seconds to make your initial impression….more like 50 milliseconds!   Check out this link to an article by the BBC http://news.bbc.co.uk/2/hi/technology/4616700.stm    

  Do you know the Five Second Rule of Landing Page Optimization?   In Landing Page Optimization Part 1, we discussed designing landing pages that optimize PPC performance and the characteristics of those pages. We said they need to be concise, have calls to action, and flow easily.    Today we’ll focus on the concise aspect [...]

 Landing page optimization is one of the "three legs to the stool" in the Google quality score battle ( the other two being keywords and ads) and it’s often the one that professional PPC managers have the least control over.  First of all, my definition of a landing page is the web page that the [...]