Your site has finally started generating click-through traffic! It’s evident that people are reading and responding to your AdWords campaign, and they are seeking more information. They’re landing on the page, but how can you turn that click into a lead? How can you keep that person coming back for more?   First, the AdWords [...]

The Site Pro team attended a presentation by Tim Ash, the landing page guru. The PPC managers here are always trying to keep abreast of the latest research in landing pages (that's the first page a visitor sees after clicking on an ad) …and sharing it with our clients. We are always amazed about how [...]

Many factors go into a successful Pay per click account. Proper management, budget, audience insight, and many other elements all must be up to par. However, even with these in place, you will always be fighting an uphill battle without properly optimized landing pages.  Like a mismanaged restaurant, you can round up the best clientele [...]

  One of the challenges in any business is to communicate with your prospects and clients on the appropriate level.    It is very easy to forget that what seems obvious to the consultant may not be obvious to the client. (And they have the same problem with the consultant, what is obvious to the client [...]

  In Landing Page Optimization Part 2 we discussed the importance of keeping your landing page concise. In part 3, we’ll discuss including a marketing call to action.   A marketing call to action is exactly what it sounds like. It is an appeal to your visitor to purchase your product, fill in your information form, [...]