Years ago my brother and I worked with a friend of ours to create a web startup based on doing Movie, Music, and Book recommendations.    The fundamental technology behind the idea was the brain child of our friend and business partner, Owen.    He wrote a guest blog on Facebook's new 'Like' feature [...]

The long awaited FaceBook Conversion tracking is here in Beta test!  The actual Beta test managers and clients are not allowed to comment on it yet, but the general word is out.   http://www.allfacebook.com/2010/02/facebook-releases-beta-version-of-ad-conversion-tracking/   This is a big move for FaceBook and another step in becoming a premier advertising platform.  And Facebook is becoming more [...]

 My last blog posts discussed content advertising, primarily using Google AdWords. To quickly review, content advertising uses your keywords to automatically place your display ad on pages with related content.   If you would like a more detailed explanation of content advertising, check this link from Google (http://www.google.com/adwords/contentnetwork/audience.html).   Facebook advertising is very similar to Google  AdWords content advertising in that [...]