There’s no denying that marketing strategy has changed drastically over the last several years. Between the economic downtown, the rise of social networking and Generation Y reaching adulthood, marketers must work in new ways to reach their target audience. Arnie Kuenn’s new book, Accelerate!: Move Your Business Forward Through the Convergence of Search, Social & [...]

  In part 2 we talked about Google’s statistics for advertising on their Content Network.   In this final installment we will look at some of Site Pro’s actual customer numbers and some basic do’s and don’ts in Content Advertising.   Here are three examples from our own customer accounts that I think fairly represent what Content [...]

  In Part 1 we talked about the forgotten area in the great PPC vs. Organic leads debate….content advertising.    At this point, you may be thinking, "well if hardly anyone is using it, then it must not work". And actually you would be right for a great number of advertisers. Many advertisers do not use it [...]

  The great debate between SEO and PPC is well documented and the subject of countless blogs and articles.     Basically the debate is this…do I want to pay as I go for search based advertising or pay a lump sum up front to get my company listed high in the organic results so that [...]