In PPC, it is very important to consider how your keywords and ads will interact with other marketing channels to instigate conversions. To get the most out of your PPC efforts it is essential to keep in mind what may be happening behind the scenes. Thanks to Google Analytics, Multi-Channel Reports can give you a [...]

You may think that you have free reign over the text you use in your AdWords campaigns, but that’s not always the case. When coming up with the messaging in your ads you need to be careful when considering words, so to avoid infringing upon trademark policies. Before launching any campaign, make sure to do [...]

As we approach the end of 2011, we should take the time to reflect on this year’s marketing strategies, and set our goals for the New Year. It is time to evaluate your successes and see how you can get a strong start in 2012. Many marketers reaped the benefits of investing in mobile advertising [...]

If you are an advertiser today, then you are marketing to people on the go. It seems like just about everyone has gone mobile through the use of smartphones, tablets and other devices. Studies show that mobile search queries have jumped by 500% over the past two years, and YouTube has reported that they average [...]

Christmas is just around the corner, and what better way to boost your holiday sales than by investing in product-specific advertising? “Product Listing Ads” in AdWords give you the opportunity to share more pertinent information about a product. These search ads can include photos, price points, customer review snippets and more, without paying any more [...]