At this point, you are probably quite familiar with how bidding for ads works on AdWords. Now those bidding capabilities are transcending the click-through world and are being passed on to phone calls as well. By that, I mean that advertisers in the United States and United Kingdom can place bids to trigger more calls [...]

Google has performed series of tests showing that placement of ads on the Google search results pages greatly affects click-through rates, and ultimately, customer conversions. Based on these findings, Google has rolled out a series of position-based updates over the last year to ensure that ads are performing to the best of their abilities.   [...]

Last week Google released a new tool with the intentions to make life a lot easier for advertisers with large web sites. Whether you have products that change availability on a daily basis or you have varying offers from day to day, you will benefit from this new program, which Google is calling Google Dynamic [...]

Google took a new and interesting approach by releasing the “Google +” system to staggered audiences. They avoided making it immediately available to everyone on the Google Network, which helped generate interest about the new features that were being released exclusively to select people who were picked by Google. The users who didn’t get an [...]

Does specific ad position effect user response? Are you getting the most out of your bids in term of placement? These are questions that you should ask yourself when deciding how to target your audience on the Google Display Network.   With the Google Display Network reaching nearly 70% of unique Internet users spanning the [...]