You may have noticed product pictures appearing in Google ads recently. This is because Google created a feature called Product Extensions that allows advertisers to feature specific products in their AdWords ads. At the same cost per click, searchers can view your product images and prices directly from the search results pages.      In [...]

  A lot of articles and blog posts have been written regarding the importance and use of negative keywords and I guess this is just one more, but we took on a client over the last few weeks that provided some incredible examples of two things:   How loose the AdWords algorithm can be when [...]

  Occasionally I can actually find time to work on my own AdWords campaign. And like everyone else I have to work with, in, and around the infamous Google AdWords quality score.   And like everyone else I come up with some real head scratchers occasionally. Here is a good example.   I have a FaceBook keyword [...]

  1. Low cost for set up and management- If you have been shopping for PPC management , you have seen the ads for $199 (or lower) pay per click ad management. They seem like a bargain, especially for businesses that have relatively small ad budgets (say under $2000/month). But are they really a bargain? We have had several [...]

  It seems like everyone in the business is making predictions for 2010, so I thought, why not? Here are a few predictions for 2010 that may affect your business:   1. Pay Per Click on Google AdWords will become more expensive.                  Anyone could have made this one, right? Probably, but there are a few things that [...]