Here is a great lesson on staying alert when answering emails. This one looks like it is from Google, and it asks you to verify your AdWords account. But it is actually a "phishing scam" that is trying to get your AdWords login information from you. Not only could they have a lot of fun with your AdWords [...]

 This is a follow up to our initial article Ad Optimization….and A/B testing Part 1. In that article I said that if you are serious about testing ads, you should not use the default setting that has Google optimize your ads for you.    In this article I would like to show you a real life [...]

      Everyone would like to have their PPC campaigns operate more efficiently — with better conversion rates and lower cost per conversion.   For most, this means repeated manipulation of keywords, bid prices, regional targeting and ad scheduling.     Those things are important and they all need to be done, however what is often [...]

      Google Slap….Fact or Fiction?   Google Slap, or more accurately, AdWords Slap is indeed a fact. There are several different definitions of what actually constitutes Google Slap.   Most just use that term for poor quality scores, primarily caused by poor landing pages..but for this article I am using a more focused definition — [...]

 My last blog posts discussed content advertising, primarily using Google AdWords. To quickly review, content advertising uses your keywords to automatically place your display ad on pages with related content.   If you would like a more detailed explanation of content advertising, check this link from Google (http://www.google.com/adwords/contentnetwork/audience.html).   Facebook advertising is very similar to Google  AdWords content advertising in that [...]