You may have noticed product pictures appearing in Google ads recently. This is because Google created a feature called Product Extensions that allows advertisers to feature specific products in their AdWords ads. At the same cost per click, searchers can view your product images and prices directly from the search results pages.      In [...]

  Years ago my brother and I worked with a friend of ours to create a web startup based on doing Movie, Music, and Book recommendations.    The fundamental technology behind the idea was the brain child of our friend and business partner, Owen.    He wrote a guest blog on Facebook's new 'Like' feature [...]

  I ran across a company this week that promotes ’Web Placement’. Here are some of the claims on their site:   Placing you on the top half of the page on Google search. Get listed in Google in 5 days. Getting placed on the first page on Google. Etc   They also make sure they use [...]

  A lot of articles and blog posts have been written regarding the importance and use of negative keywords and I guess this is just one more, but we took on a client over the last few weeks that provided some incredible examples of two things:   How loose the AdWords algorithm can be when [...]

  Occasionally I can actually find time to work on my own AdWords campaign. And like everyone else I have to work with, in, and around the infamous Google AdWords quality score.   And like everyone else I come up with some real head scratchers occasionally. Here is a good example.   I have a FaceBook keyword [...]