Comments on: AdWords Quality Score…. What is Relevance Anyway? http://www.siteproppc.com/adwords-management/adwords-quality-score-what-is-relevance-anyway/ Pay Per Click Management Experts! Thu, 22 Sep 2011 17:31:57 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Thomas http://www.siteproppc.com/adwords-management/adwords-quality-score-what-is-relevance-anyway/comment-page-1/#comment-316 Thomas Tue, 04 May 2010 15:01:13 +0000 http://www.siteproppc.com/new-wp/?p=522#comment-316 It seems, that you are using ad positioning (bidding for a certain position). May this be the problem for Google in the end, not to be able to calculate the QS on the keyword's "real" position? It seems, that you are using ad positioning (bidding for a certain position). May this be the problem for Google in the end, not to be able to calculate the QS on the keyword’s “real” position?

]]> By: admin http://www.siteproppc.com/adwords-management/adwords-quality-score-what-is-relevance-anyway/comment-page-1/#comment-262 admin Thu, 11 Mar 2010 14:56:00 +0000 http://www.siteproppc.com/new-wp/?p=522#comment-262 Dan and Hunter, Thanks for the comments. For what it is worth, I have come to the conclusion that Google is using the term relevance pretty loosely. My guess is that the true relevance that they are talking about is universal CPM and not relevance to the searcher or the advertiser. Using Hunters example “cosmetology school” probably has a low universal click thru rate. So Google assigns a low quality score to that keyword regardless of who's bidding on it, how your landing page looks, campaign CTR for that keyword, etc. You can vary your individual QS in a narrow range, but you will never get a 10. That keeps Google's CPM up because if forces advertisers to bid more than they normally would for those keywords compared to what they would bid if there were no such thing as QS. Dan and Hunter,
Thanks for the comments. For what it is worth, I have come to the conclusion that Google is using the term relevance pretty loosely. My guess is that the true relevance that they are talking about is universal CPM and not relevance to the searcher or the advertiser.

Using Hunters example “cosmetology school” probably has a low universal click thru rate. So Google assigns a low quality score to that keyword regardless of who’s bidding on it, how your landing page looks, campaign CTR for that keyword, etc. You can vary your individual QS in a narrow range, but you will never get a 10.

That keeps Google’s CPM up because if forces advertisers to bid more than they normally would for those keywords compared to what they would bid if there were no such thing as QS.

]]> By: Hunter http://www.siteproppc.com/adwords-management/adwords-quality-score-what-is-relevance-anyway/comment-page-1/#comment-259 Hunter Tue, 09 Mar 2010 16:47:32 +0000 http://www.siteproppc.com/new-wp/?p=522#comment-259 I've run into the same thing. A primary key phrase showing as a QS of 3, but the organic ranking is good for it, CTR is good, conversion rate is high, landing page is targeted. The contact form question is interesting, but every landing page that every other keyword is pointing to has a form and most have a QS of 7 or 10. My example: "cosmetology school" has a QS of 3, but "cosmetology school [city]" has a 7 or 10 and they point to the same landing page with the same ads. The discrepancy is frustrating and costly, since I know we aren't getting the price break that can come with a higher QS on the term and it's one of the highest volume KW. Sometimes I think it may be just to make us bid higher on it, because nothing else seems to make sense. I’ve run into the same thing. A primary key phrase showing as a QS of 3, but the organic ranking is good for it, CTR is good, conversion rate is high, landing page is targeted. The contact form question is interesting, but every landing page that every other keyword is pointing to has a form and most have a QS of 7 or 10. My example: “cosmetology school” has a QS of 3, but “cosmetology school [city]” has a 7 or 10 and they point to the same landing page with the same ads.

The discrepancy is frustrating and costly, since I know we aren’t getting the price break that can come with a higher QS on the term and it’s one of the highest volume KW. Sometimes I think it may be just to make us bid higher on it, because nothing else seems to make sense.

]]> By: Dan Perach http://www.siteproppc.com/adwords-management/adwords-quality-score-what-is-relevance-anyway/comment-page-1/#comment-258 Dan Perach Tue, 09 Mar 2010 16:32:43 +0000 http://www.siteproppc.com/new-wp/?p=522#comment-258 Its a real conundrum... I originally believed that one needed to "buy relevance" on highly competitive kws, but you've shown that even with high CTR, over a long period?... your QS stays low, correct? So, the explanation that the overall CTR for a keyword, in certain circumstances has a flawed over weighted importance, seems the answer to the riddle, a bug of sorts. Lets hope that our high CTR will trump this glitch soon. Its a real conundrum…

I originally believed that one needed to “buy relevance” on highly competitive kws, but you’ve shown that even with high CTR, over a long period?… your QS stays low, correct?

So, the explanation that the overall CTR for a keyword, in certain circumstances has a flawed over weighted importance, seems the answer to the riddle, a bug of sorts.

Lets hope that our high CTR will trump this glitch soon.

]]> By: admin http://www.siteproppc.com/adwords-management/adwords-quality-score-what-is-relevance-anyway/comment-page-1/#comment-245 admin Wed, 24 Feb 2010 14:06:35 +0000 http://www.siteproppc.com/new-wp/?p=522#comment-245 Netmag, The ad copy I showed you was a little misleading...it only shows the display URL...the landing page is www.siteproppc.com/facebook.....so it has a dedicated page. I didn't think about the contact form on each page, but I would rather keep it that way and take any QS penalty on that. Thanks, Al Netmag,
The ad copy I showed you was a little misleading…it only shows the display URL…the landing page is
http://www.siteproppc.com/facebook…..so it has a dedicated page.

I didn’t think about the contact form on each page, but I would rather keep it that way and take any QS penalty on that. Thanks, Al

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