Do you ever get the feeling that the internet is keeping tabs on you? Well that’s because they are – of course, you should already know this if you’ve been utilizing remarketing tools for your campaigns up to this point. If you are new to the world of remarketing, then get ready to see higher [...]

If you’ve been paying close attention to your own search queries over the last couple of months, you might have realized that you’ve learned more. I’m not talking about learning how to surf the web; I’m saying that you may have been fed some cold, hard facts, compliments of Google. Google has updated their system [...]

If you’re reading this article, chances are you’re already well versed in the basic tools and features that AdWords has to offer. That being said, even the most knowledgeable PPC professionals can find a refresher course helpful. This blog will cover some useful tools within AdWords, and how using these can help you enhance your [...]

When your campaigns are showing signs of success, the last thing you want to hear is that you’ve hit the maximum number that you can run simultaneously. Thankfully, this past March, Google increased the limit of campaigns you can run per account up to a whopping 10,000 at a time, with access to use three [...]

When you are putting together your ad campaigns, you want to know that you are snagging as many potential customers as possible. The last thing you want to be worrying about is damage control. Unfortunately, for many PPC advertisers this was inevitable. Because of the way that exact and phrase matching formulas were created, something [...]