Many marketing professionals believe that PPC is only effective for obtaining new conversions. I think it’s safe to say that this is an incorrect assumption. When used correctly, PPC campaigns can be used to further implement cross selling and to increase the rate of future sales. To cut your campaign efforts after the first conversion [...]

In PPC, it is very important to consider how your keywords and ads will interact with other marketing channels to instigate conversions. To get the most out of your PPC efforts it is essential to keep in mind what may be happening behind the scenes. Thanks to Google Analytics, Multi-Channel Reports can give you a [...]

Last year, the PPC world became a bit narrower when Microsoft’s adCenter and Google AdWords took the center stage as the two main PPC platforms. Though the two platforms are similar, they do have some distinct differences. One of which is their handling of negative keywords. A negative keyword is a word or phrase that [...]

You may think that you have free reign over the text you use in your AdWords campaigns, but that’s not always the case. When coming up with the messaging in your ads you need to be careful when considering words, so to avoid infringing upon trademark policies. Before launching any campaign, make sure to do [...]

It’s no surprise that advertisers have been spending more on pay per click campaigns over the last few years. The rise of smart phones, tablets and other mobile devices has created more accessibility to consumers, and it has provided new platforms in which advertisers can be creative with their messaging. In general, the number of [...]