The Yahoo! and Microsoft Search Alliance transition is fast approaching, and if you are advertising on either engine you need to be ready. The expected switch-over will take place before the 2010 holiday shopping season, however there is a possibility this could be extended until 2011. Microsoft and Yahoo! have finally teamed up in their [...]

You may have noticed product pictures appearing in Google ads recently. This is because Google created a feature called Product Extensions that allows advertisers to feature specific products in their AdWords ads. At the same cost per click, searchers can view your product images and prices directly from the search results pages.      In [...]