I ran across a company this week that promotes ’Web Placement’. Here are some of the claims on their site:   Placing you on the top half of the page on Google search. Get listed in Google in 5 days. Getting placed on the first page on Google. Etc   They also make sure they use [...]

  A lot of articles and blog posts have been written regarding the importance and use of negative keywords and I guess this is just one more, but we took on a client over the last few weeks that provided some incredible examples of two things:   How loose the AdWords algorithm can be when [...]