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Entries for February, 2010

AdWords Quality Score…. What is Relevance Anyway?

  Occasionally I can actually find time to work on my own AdWords campaign. And like everyone else I have to work with, in, and around the infamous Google AdWords quality score.   And like everyone else I come up with some real head scratchers occasionally. Here is a good example.   I have a FaceBook keyword [...]

Facebook Advertising – Conversion Beta Testing

The long awaited FaceBook Conversion tracking is here in Beta test!  The actual Beta test managers and clients are not allowed to comment on it yet, but the general word is out.   http://www.allfacebook.com/2010/02/facebook-releases-beta-version-of-ad-conversion-tracking/   This is a big move for FaceBook and another step in becoming a premier advertising platform.  And Facebook is becoming more [...]