Google Slap….Fact or Fiction?   Google Slap, or more accurately, AdWords Slap is indeed a fact. There are several different definitions of what actually constitutes Google Slap.   Most just use that term for poor quality scores, primarily caused by poor landing pages..but for this article I am using a more focused definition — [...]

 My last blog posts discussed content advertising, primarily using Google AdWords. To quickly review, content advertising uses your keywords to automatically place your display ad on pages with related content.   If you would like a more detailed explanation of content advertising, check this link from Google (http://www.google.com/adwords/contentnetwork/audience.html).   Facebook advertising is very similar to Google  AdWords content advertising in that [...]

  In part 2 we talked about Google’s statistics for advertising on their Content Network.   In this final installment we will look at some of Site Pro’s actual customer numbers and some basic do’s and don’ts in Content Advertising.   Here are three examples from our own customer accounts that I think fairly represent what Content [...]