In Part 1 we talked about the forgotten area in the great PPC vs. Organic leads debate….content advertising.    At this point, you may be thinking, "well if hardly anyone is using it, then it must not work". And actually you would be right for a great number of advertisers. Many advertisers do not use it [...]

  The great debate between SEO and PPC is well documented and the subject of countless blogs and articles.     Basically the debate is this…do I want to pay as I go for search based advertising or pay a lump sum up front to get my company listed high in the organic results so that [...]

  One of the challenges in any business is to communicate with your prospects and clients on the appropriate level.    It is very easy to forget that what seems obvious to the consultant may not be obvious to the client. (And they have the same problem with the consultant, what is obvious to the client [...]

  In Landing Page Optimization Part 2 we discussed the importance of keeping your landing page concise. In part 3, we’ll discuss including a marketing call to action.   A marketing call to action is exactly what it sounds like. It is an appeal to your visitor to purchase your product, fill in your information form, [...]

  Just a quick update to the last blog post. It looks like you have just a fraction of that five seconds to make your initial impression….more like 50 milliseconds!   Check out this link to an article by the BBC http://news.bbc.co.uk/2/hi/technology/4616700.stm